Sound
Synergy: the release of new products at the same time.
Diegetic/Non-Diegetic: Noises inside the story e.g. doorbells/traffic
non is a soundtrack, so characters can't hear these sounds.
Character Themes: Different sound tracks for different characters. These represent the characters role. E.g. Jaws theme tune.
Aural Motifs: A sound you associate with a character.
Sound Bridges: A diegetic/non-diegetic sounds that bridges an edit.
Contrapuntal Sound: A sound which seems opposite in tune to what we are seeing.
Major/Minor keys: Major is a positive/high toned sound. Minor is a low/deep sound.
Canophony/Disordance: Non-melodic, clashing, random sounds used together.
Soundscape/Sound Narrative: Describes all the sounds in a film.
Sound Bite: Short sentence used to market a film.
USP: unique selling point - Something that attracts a customer to buy the product.
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